Not Your Mimi's Needlepoint...

What We're About

A new generation of needlepoint starts here

Fun Comes First

We say we're not your Mimi's needlepoint for a reason. We believe this hobby is meant to be fun, personal, and a little playful.

Everyone Has a Seat

Whether you're picking up a needle for the first time or you've been stitching for years, you're welcome here. Mimi's is a place to show up as your authentic self and feel right at home.

More Than a Needlepoint Shop

Through classes, events, and everyday moments in the shop, we're creating a place to gather, connect, and make memories that last. Come sit and stitch awhile.

We're Amelia & Madeline, a pair of cousins who happen to share a nickname—Mimi.
Cousins to business partners - who would have known?
Meet the Mimis

We're Amelia & Madeline, a pair of cousins who happen to share a nickname—Mimi.

After discovering a shared love for needlepoint, we founded a Dallas, TX brick-and-mortar needlepoint store to bring fun, modern designs to the stitching community.

Not only do we carry your favorite designers, but also our in-house canvas line, which combines a little bit of southern sass and personality. It’s not your Mimi’s needlepoint…except, well, it is because that’s our nickname. You get it.

Meet Amelia
Founder

Meet Amelia

I was born and raised in East Texas, went to college at Ole Miss, and now live in Lake Highlands with my husband, our Boykin Spaniel, and two rescue pups. By trade, I’m a CPA with a career rooted in finance and strategic planning—but outside of spreadsheets, I’ve always craved a creative outlet.

Designing, painting, and stitching canvases is where I get to balance the numbers with something more colorful. At Mimi’s, I’m the main designer behind our line of canvases, and I love bringing a mix of personality, tradition, and modern style into each one. For me, needlepoint is about the joy of creating something with your hands and being part of a community that shares in the craft.

Meet Madeline
Founder

Meet Madeline

A proud University of Oklahoma graduate, I spent eight years in New York and now call the Bishop Arts neighborhood home with my husband and our two long-haired mini dachshunds, Finnegan and Murphy. Before starting Mimi’s, I built my career in magazines, PR, and events—working at brands like D Magazine, Glamour Magazine, Daniel Wellington, Bespoke Post, and more. That experience gave me a love for creativity, storytelling, and the importance of building community.

I fell in love with needlepointing as a way to slow down and create something—and even more, I fell in love with the people I met through it. Mimi’s was born out of that passion: a modern, welcoming space for all stitchers to come together, share in the craft, and feel part of a creative community.

Here to Help

Meet the Shopgirls

Our shopgirls are always ready to help you find what you need,
kit your next project, or answer a question along the way!

Jenna Mawby

Operations Manager

A lifelong DFW local, Jenna moved to New York City after earning her master’s degree, where she found her way out of corporate and into the needlepoint world while working with Morgan Julia Designs. Now she’s back home in Texas with her goldendoodle Charlie and is bringing her operations experience to the Mimi’s team!

Favorite Stitch: Diagonal Scotch
Favorite Thread: Threadworx Variegated

Natalee Allen

Professionally a speech language pathologist but a canvas hoarder any other time, Natalee picked up needlepoint 2 years ago in an attempt to find a hobby that would stick. Luckily, she fell in love with it and has been collecting more canvases than she has time to stitch ever since.

Favorite Stitch: Basketweave
Favorite Thread: Fyre Werks

Madelyn Anderson

Madelyn works in the aviation world but spends her free time at Mimi’s, dreaming about her next beach vacation and deciding which needlepoint canvas to bring along.

Favorite Stitch: Basketweave
Favorite Thread: Vineyard Silk

Aracely Areas

Aracely is a pharmacy tech with a soft spot for grandma hobbies! A proud Arkansas Razorback, she spends her free time stitching with her dog Posie.

Favorite Stitch: Corduroy
Favorite Thread: Very Velvet

Perrin Gentry

Originally from Tennessee, Perrin has lived in Dallas for 4 years and is the designer behind the brand Gentry Stitchery.

Favorite Stitch: Does beading count?
Favorite Thread: Pepper Pot

Sarah Moderhack England

Sarah is a Charleston native who has lived in Dallas for the last four years. A beach girl at heart, she loves spending time near any body of water, whether working on her current WIP or reading a book. Sarah and her husband have one child, a 9-year-old German Shepherd, Olive who is the light of their lives.

Favorite stitch: Basketweave
Favorite thread: Very Velvet

Kristina Pinchera Baldwin

Kristina is a former finance girlie turned full time cosmetology student who loves coffee, sweet treats, and her baby boy that’s due in December.

Favorite Stitch: Basketweave
Favorite Thread: Essentials

Maddy Pupo

Maddy is a client strategist for Nike at a digital ad agency by day and a hobby enthusiast by night. In her free time, you can find her baking sourdough, needlepointing, listening to audiobooks, trying a new restaurant, or obsessing over her two dachshunds, Milly and Milo.

Favorite Stitch: Diagonal Mosiac
Favorite Thread: Threadworx Variegated

Tammy Shiller

Tammy is a first-grade teacher who loves needlepointing, reading, playing mahjong, and showing everyone cute pictures of her nephews!

Favorite Stitch: Basketweave
Favorite Thread: Pepper Pot